AV1877 Rebranding project
"Antichi Vinai 1877" is a rebranding project aimed at reaffirming and proudly communicating the territorial identity of a historic winery in Sicily. The company indeed has a long tradition dating back to 1877, a date included in the name to convey a sense of heritage and authenticity to its winemaking. It also exhibits a strong territoriality, emphasized through graphic lines depicting a volcano: Mount Etna, a particularly fertile terroir that imparts a distinctive profile to the wines produced from its vineyards. This geographical feature influences the soil, microclimate, and consequently, the grapes, contributing to the creation of AV1877 unique and high-quality wines.
The primary goal of this rebranding was to create a stronger narrative around the history, tradition, and specificity of Antichi Vinai's territory, providing consumers with a reason
to identify with their products and appreciate their distinctive value.
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